Barclay Communications - Services

People tend to remember 20 percent of what they hear, 30 percent of what they see, 50 percent of what they hear and see, and 80 percent of what they hear, see and do.

Barclay integrates advertising and creative design into a cohesive communications program that engages.

We then take that creative product and place it into the market through expert media planning and buying strategies.




Develop a print and online advertising campaign for the 2008 Cynosport World Games in Scottsdale, Ariz. Grab the target audience’s attention and......	Originally an Air Force training facility, the Mesa, Arizona-based Williams Gateway Airport’s new vision was to become the Valley’s hub for aerospace...	Making the Fairmont Scottsdale top of mind and a destination location. Client decided to use the ad concept for future events and expand it into a...

Specialties

The Barclay Advantage

Reputation
Unrivaled respect and connectivity throughout the business and civic community.

Resources
One of the largest full-service public relations agencies in the Southwest with time-tested know how that succeeds.

Relationships
Forged through trust, our client relationships are seamless and longstanding.

R.O.I.
Barclay Communications’ measurement of success is simple: realizing client goals.

The Approach

Phase 1: Strategic Audit

Identify key target audiences. Define the desired and current relationship between the target audience and the organization. Gather information about the audience to understand pre-existing attitudes and media preferences. Audit the competitive set to understand positioning and opportunities.

Phase 2: Crafting a Unique Plan

Author key messages and identify communications resources that most efficiently decrease the gap between existing and desired attitudes. Develop a comprehensive plan that includes significant, relevant and measurable activities.

Phase 3: Measuring What Matters

Implement a plan to reach goals and objectives identified in first two phases. Continually measure and evaluate results to ensure that goals and objectives are being met. Make modifications to plan as necessary.

Testimonials

“The strategic thinking and execution skills that Barclay brings to the table have proved invaluable for us. They have quickly come to understand the regulatory complexities of the ABA as well as the business organizations we serve.”

Art Brooks, President and CEO
Arizona Broadcasters Association

Advertising & Creative