Unrivaled respect and connectivity throughout the business and civic community.
One of the largest full-service public relations agencies in the Southwest with time-tested know how that succeeds.
Forged through trust, our client relationships are seamless and longstanding.
Barclay Communications’ measurement of success is simple: realizing client goals.
Identify key target audiences. Define the desired and current relationship between the target audience and the organization. Gather information about the audience to understand pre-existing attitudes and media preferences. Audit the competitive set to understand positioning and opportunities.
Author key messages and identify communications resources that most efficiently decrease the gap between existing and desired attitudes. Develop a comprehensive plan that includes significant, relevant and measurable activities.
Implement a plan to reach goals and objectives identified in first two phases. Continually measure and evaluate results to ensure that goals and objectives are being met. Make modifications to plan as necessary.
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