Services
Branding
- Strategic Planning
- Competitive Analysis
- Communications Audit
- Key Messaging
- Logo & Visual Identity
- Market Research
Advertising & Creative
- Marketing Collateral
- Media Planning/Buying
- E-Marketing
- Broadcast/Print/Outdoor
- Ad Campaign Creation
- Direct Mail
- Point of Purchase
The Barclay Advantage
Reputation
Unrivaled respect and connectivity throughout the business and civic community.
Resources
One of the largest full-service public relations agencies in the Southwest with time-tested know how that succeeds.
Relationships
Forged through trust, our client relationships are seamless and longstanding.
R.O.I.
Barclay Communications’ measurement of success is simple: realizing client goals.
The Approach
Phase 1: Strategic Audit
Identify key target audiences. Define the desired and current relationship between the target audience and the organization. Gather information about the audience to understand pre-existing attitudes and media preferences. Audit the competitive set to understand positioning and opportunities.
Phase 2: Crafting a Unique Plan
Author key messages and identify communications resources that most efficiently decrease the gap between existing and desired attitudes. Develop a comprehensive plan that includes significant, relevant and measurable activities.
Phase 3: Measuring What Matters
Implement a plan to reach goals and objectives identified in first two phases. Continually measure and evaluate results to ensure that goals and objectives are being met. Make modifications to plan as necessary.
Testimonials
“The strategic thinking and execution skills that Barclay brings to the table have proved invaluable for us. They have quickly come to understand the regulatory complexities of the ABA as well as the business organizations we serve.”
Art Brooks, President and CEOArizona Broadcasters Association
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